Basically the process of selling or buying is not a completely intellectual thing. But in terms of emotions and feelings, being able to understand consumers is also a skill that must be possessed. Reliable marketing is a salesman who is able to master emotions, feelings and the right steps in a business transaction process to consumers. So that it can produce success in selling to consumers. The following are the attitudes needed to become a reliable marketer.
- Wise Assertiveness or Assertiveness
If you are a skilled marketer with these traits, it will be very possible for you to drive a sales system that is advanced and at the same time without offending or frustrating customers. This assertiveness positions between passive and aggressive traits. For example, if you have the mind of a customer procrastinating, there are at least three basic responses:
- Passive Nature
“Can you contact me when you have made a decision?”
- Aggressive Nature
“If you don’t buy today, then this best offer will soon be over.”
- Assertiveness
“Can you tell me a definite time and date for making a decision?”
If you have a passive response it will put it in an unclear position. So that it will open a gap for competitors to be able to take this opportunity. Then if your aggressive response will put consumers in a depressed position. Even if the consumer ultimately makes the decision to buy from you, you will be impressed by the pushy salesperson. But if you have an assertive response, then the situation to close the sale without any coercion and consumers do not feel rushed.
- Self Awareness
As a good marketing expert, you must be able to identify the emotions that occur within yourself, know how your emotions work, and be able to take advantage of your inner emotions to help build a relationship with consumers more optimally.
- Have Attitude Four
In terms of empathy this will include your every behavior towards the mood and emotions of the customer. This attitude can be started by listening and observing what the consumer might be feeling. So in that case you will feel what the customer is feeling.
- Providing the Best Troubleshooting
Having a desire to solve problems will help increase your sales. Because in that case you can learn and find new ways to satisfy consumers. Both financially and emotionally. Like convincing consumers that you and the company have a good and reliable reputation.
- Optimistic Attitude
Having an optimistic attitude will go a long way in maintaining balance. Even if it’s in a bad position. In every communication with consumers, an optimistic attitude will be very useful. This attitude will give consumers more value to be able to make a decision to do business with you.
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